Together with our partners at NORR Agency, we are stepping into a new chapter to represent THE brand that wrote the rulebook for responsibility in the outdoor industry.
We’re incredibly proud to share that Outspaces is now managing Nordic media relations for Patagonia – one of the world’s most respected brands and an unparalleled leader in responsible business.
Patagonia has long set the pace for how outdoor apparel can and should be made. With over 90% of their fabrics sourced from preferred materials – such as organic cotton, recycled wool, and NetPlus (made from recycled fishing nets) – they’ve shown that performance and responsibility can go hand in hand. Add to this their commitment to Fair Trade Certified production (95% of all products) and a business model that channels all profits not reinvested into the company directly into environmental initiatives. It’s a bold model. And it’s working.
That this partnership marks a big moment for us is an understatement. As a Nordic agency rooted in outdoor culture and committed to sustainability, we’re excited to support Patagonia’s mission and amplify their stories across the region.
Jonathan Eidse will lead the work from our side, supported by the full Outspaces and NORR Agency teams.
Want to hear more? Jonathan is happy to connect.