Kari Traa

– Sustainability Communications Workshop and Strategy Development

In collaboration with our partner NORR Agency, we led a tailored sustainability communications workshop series with Norwegian brand-icon Kari Traa. Over two in-person days at their headquarters and an additional online session, we gathered extensive insights into their sustainability initiatives. This information was then distilled into a clear and compelling narrative framework titled Our Impact, complemented by sub-narratives focusing on Community, Lifecycle, and Our Footprint.

Following the workshop, we crafted text for their internal sustainability strategy report and sustainability sections of its website, ensuring alignment with their voice, core values and long-term goals.